Dynamics and Challenges of Tourism in Mexico: A Multidimensional Perspective

This study analyzes the perception of stakeholders in Mexico’s tourism sector regarding tourism policy and management. Using grounded theory, an inductive qualitative method, data were collected from 184 individuals in the tourism sector across various regions of the country. The methodology included surveys and data analysis using ATLAS.ti software to code categories and identify patterns. The thematic axes were: the evolution of tourism policy, tourism management involving communities, businesses and government, and challenges for sustainable development. The results identified five key categories: evaluation of tourism policies, dynamics in tourism management, the social and economic impact of tourism, challenges and opportunities in tourism, and recommendations for improving tourism. Grounded theory proved to be an effective approach for understanding multiple perceptions of tourism in complex contexts, providing valuable insights for academics, industry professionals, and policymakers.